Alice fell in love with golf from an early age, enjoying the game, the etiquette and the joy of a friendly golf club environment. Alice’s passion has always been about teaching golf and seeing new and experienced golfers embrace the game and the golf environment wrapped around it.

Alice played golf at County level, representing the Junior and County Ladies teams. She also competed at Regional and National level until deciding to qualify as a PGA Professional and dedicate herself to coaching. Alice brings a professional, approachable, supportive and friendly style to golfers of all levels, and specialises in understanding the needs of the individual so they both learn and enjoy their time with her.

For entry-level golfers, Alice can introduce students to the basics sufficient to start enjoying the game, and for the mid and expert levels, she offers a more technical approach focused on tweaking core technique and supported by the latest Trackman 4 Dual Radar technology to gather key data about a swing. Every pupil is different, and Alice’s adaptable style supports everyone. Regardless of your level, Alice uses the Hudl Technique Teaching App to easily show and share videos of students and their swing for their own reference after lessons.

Alice is a ‘AA’ Grade PGA Professional, having further supplemented her skill-set qualifying as a Frankly Certified Putting Instructor and Certified Golf Psychology Coach for those pupils who need attention on those aspects of their game. She is also certified as a Titleist Performance Institute (TPI) Coach to offer guidance on the physical/muscular aspects of a golf swing. Alice is one of twelve ladies in Europe selected to sit on the TaylorMade Ladies Advisory Board, helping them shape their brand and equipment for women’s golf. She contributes articles to magazines such as National Club Golfer and Ladies Golf Lifestyle.

At Parkstone, Alice is a permanent fixture as part of the Junior Academy, having been a key part of its growth, and was instrumental in setting up a specific Sunday Girls Academy so she can spread her own passion for the game to the next generation. Alice also setup the hugely-successful Parkstone Pink Ladies Golf Academy as a way for female golfers to be introduced to the game in a friendly, un-intimidating and social environment, and as a stepping-stone to full Parkstone membership.

Alice offers individual and group lessons at Parkstone for all levels and can create bespoke coaching packages to fit your individual needs. She is also available for custom fitting sessions to help you chose the right equipment. Please contact Alice for more details at alice@davis-uk.net or 07799 275081.