James turned Professional in 1999 at Canford Magna Golf Club.  As an amateur, he represented Dorset at all levels culminating in him becoming Dorset County Champion in 1997.

He has been at Parkstone since 2000 during which time he has coached all levels of players from the complete beginner to elite players. His coaching knowledge coupled with his friendly persona has made him very popular and highly regarded at Parkstone and in the local area.

James uses the latest Hudl video sharing app and the Flightscope Launch Monitor technology , during his lessons, allowing his pupils to understand their golf swing and how it works, and help document their improvements.

He is constantly looking to improve and develop his skills not only as a coach but also as a club fitter by using the modern technologies that are available. James is an accomplished Golf Club Custom Fitter who has helped many golfers improve their game through the correct fitting of golf equipment.

James has been a Callaway and Odyssey brand ambassador for the last 8 years.

He still enjoys playing and competes regularly in  local Professional tournaments.